The color is very light, almost "off-white" or "ecru". The flavor is more bland than robust. And the jar was only half full. It's interesting that the wrapper around the jar is identical to the original Flat Belly Tea's wrapper except for a couple of missing ingredients and the addition of the name "PureLife Organics.For years Pure Life Cookware has shown our clients how to live a better lifestyle by ... products often review multiple sources to discern which brands are safe.